The Cape Breton Highlanders unveiled their identity at a press conference Tuesday. Their logo, which can be seen below, features a blue basketball holding a red-and-white sword.
Welcome to the NBL @cbhighlanders. Get ready for some intense battles next season! Details: https://t.co/xS1hknbN3B pic.twitter.com/hoB9K3Hfep— Island Storm (@islandproball) November 24, 2015
President Tyrone Levingston said Tuesday that the brand honours the Cape Breton Highlanders military unit.
“The team name and logo are inspired by the beauty of the Cape Breton Highlands and the history and bravery of the Cape Breton Highlanders military regiment," Levingston said in a media release.Here's another look at the logo/wordmark. Photo courtesy of @capebretonpost. #NBLC pic.twitter.com/9qcXX9ESTE— NBLCNET (@nblcnet) November 24, 2015
Levingston also announced that an NBLC pre-season game between the Island Storm and Halifax Hurricanes will be played at Centre 200, the Highlanders’ future home, on Dec. 18 at 7 p.m.
A team website, which features the below video, was also released.